When I decided to become a Cruise Planners franchisee, I was actually shopping around for a restaurant franchise. I had been a Taco Mayo multi-unit operator before, but in the meantime had worked in sales at Haverty’s (until the bottom fell out of the furniture market in 2002 and all the manufacturers moved their operations to China), and then I went to work at a travel agency.
When I found Cruise Planners it seemed to be the perfect combination — a franchise and a travel agency! The “seal-the-deal” factor in moving forward was their affiliation with American Express. Cruise Planners is not a network marketing scheme — I don’t recruit other members, it’s not a travel club, and it’s not a “middle-man” type of company so we don’t “sell” anything except provide a service to customers.
I’m continually impressed with the quality of the management team and their marketing savvy. They produce the most beautiful and attention-grabbing mail pieces — they win advertising and industry awards all the time. Twice a year they put out a promotional magazine that highlights top deals from cruise and land tour companies and features a “win a free cruise” opportunity for customers and prospects.
I just love being able to give people a chance to win a free cruise! These campaigns are so much fun and I look forward to them every winter and summer — I just ordered the summer edition that will be delivered in July. As soon as I have all the details I’ll post the instructions in a blog post so you can participate! I keep hoping one of MY customers will win, so we’ll just keep trying!
Other programs that makes Cruise Planners stand out:
* Affiliation with American Express means lots of benefits not only to Amex card holders but to ALL of our customers — special “extras” on select cruises (like an onboard host, free shore excursion, and onboard cocktail party!), and more “block-space” opportunities for us to offer reduced fares and shipboard credit for our customers.
* Partnership with Expedia for direct bookings from our independent-agent websites. This is a great tool for comparing hotel rates, car rentals, and package deals.
* Partnership with a wedding company so we can help brides and grooms put together the perfect wedding (and affordable!) before a honeymoon, during a cruise or tour, or as a destination wedding. Now a couple can get married anywhere they choose — a quiet beach, a boutique hotel, a quaint church — whatever they want, with an international expert who takes care of all the paperwork and arrangements for them.
* Exclusive package cruise deals. This is a program I haven’t seen anyone else come up with — an affordable and seamless way to extend a cruise vacation and take care of most or all of the travel logistics. For example, my favorite packages are with European cruises where you fly in to say, Barcelona for a 7-night Mediterranean cruise. Well, if you just fly in and out on the cruise dates you’ll never get to see the city — so we fix you up with a couple of extra days at a hotel in a central location plus transfers so you can explore fabulous Barcelona on your own with no worries about getting around. We have other really great plans in Hawaii, Alaska, Australia, and the Caribbean (and others in Europe, too).
* Outstanding supplier resources. We have connections! I have access to booking systems for hotels around the world, cruises, packages, tours, transfers and private cars with drivers, train tickets, excursions, air consolidators — anything you need to customize your vacation seamlessly. These kinds of arrangements are important, because who really wants to get to a foreign city and fool around with expensive airport currency exchange then haggle with a taxi driver speaking a different language?!? This never makes sense to me when I can so easily set clients up with a van or private driver that they pay for in advance in American Dollars. Same with hotels and tours — travelers can waste a tremendous amount of their precious vacation time if they wait and try to arrange things when they get there.
* American Express travel insurance offers protection for everything. I cringe when people take just the cruise line insurance because the coverage is so weak (and doesn’t cover anything except the cruise) and they can’t get all their money back if they have to cancel their trip. With the company we use, travelers can cover EVERYTHING from air to transfers to hotels to shore excursions, etc., get much better protection, and get all their money back in the event of cancellation.
* Preferred-Agency status with all the cruise lines and major tour operators means we get all the deals and can customize our own deals. Also, we block lots of cabin space at introductory fares so we can offer customers the best prices and amenities. Another plus is that when upgrades become available our customers are the ones who get them! And what if something goes wrong? We get top priority with decision-makers to resolve problems.
Then, the other great thing is that you get me! If you could get a smart, experienced, attractive, enthusiastic, on-your-side diligent researcher to work for you for free wouldn’t you hire her right away?



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